Melbourne To Host '99 PICA Show

(10/10/98)

The Southern Hemisphere's largest exhibition of photographic and imaging equipment will be held at the Melbourne Exhibition Centre, 21-23 May 1999.

Known as the Photo & Imaging Show, the three-day event is organised by the Photographic and Imaging Council of Australia (PICA). Major photo and digital companies in Australia, plus companies from overseas will showcase the latest developments and trends in imaging technology.

Concurrent conferences covering all work aspects of imaging will be held during the show. The Digital Imaging Association (DIMA) will conduct a series of seminars for those who retail digital equipment or services. The Photo Marketing Association (PMA) will conduct a full conference program for photo retailers, photo educators, camera service technicians and photo laboratories.

The PICA Photo and Imaging event will also prove a Mecca for professional photographers. A special conference covering all aspects of commercial and wedding photography will be organised by the AIPP. (The Australian Institute of Professional Photography.)

The Australian Professional Photography Awards will be judged in public during the show and winners immediately exhibited. Exhibition Organiser and Executive Director of PICA, Paul Curtis, said,

"This is promising to be the most exciting show the industry has ever seen. There have been some revolutionary advances in both digital and photographic imaging. Show visitors will be able to see and handle these developments while learning about their business applications.

In addition, the photo exhibition will show how photographers are using these advances in their work.

The Photo & Imaging Show gives you the total picture. No other exhibition in the world does that."

Admission is free and the exhibition is open each day from 10.30am to 6.00pm. Further information can be obtained from the PICA website: photoimaging.com.au, or by ringing the show prerecorded information line: 1902 240 521.

Exhibitor information can also be obtained at the PICA website or by phoning Paul Curtis on 0418 25 7772.