Consumer Photography Study Final Report
Table of contents
Table of contents (cont)
PPT Slide
Background
Research objectives
In other words ...
Research method: qualitative stage
Research method: quantitative stage
How many ‘photographers’ ?
Incidence of ‘photography’ by age and gender
The photographic life-cycle
The photographic dilemma
It’s all about memories ...
Memories ...
Camera ownership
Type of camera owned
Type of camera owned by age and gender
Why more than one ?
Who is the ‘other person’ ?
Type of film used most often
Key patterns in the evolution of photographic behaviour
Photographic occasions
Influence of the ‘first time’ effect
The associated experience diminishes interest overtime
Other reasons why photograph taking diminishes
Other reasons why photograph taking diminishes (cont)
When would people like to take photos ?
Motivators for photography
Motivators for photography (cont)
Mixed emotions associated with the expected result
Interest in digital photography (cont)
Film processing
Film processing (cont)
Feelings about photos taken
Allocation of responsibility when disappointed with photos
Processing is viewed differently depending on the consumer type
Processing is viewed differently depending on the consumer type (cont)
Outlet type where normally get photos processed
Perceptions of role played by film speed
Where does the Internet fit in ?
Where does the Internet fit in ? (cont)
Access to Internet
Where access to Internet
Access to computer at home
Does home computer have CD or CD-ROM drive ?
Access to colour printer at home ?
Level of comfort in using computers
Approach
Summary of segments: attitudinal and behavioural characterisation
Segments by statements
Segments by statements (cont)
Paths for future growth
Paths for future growth - experience of photography
Paths for future growth - type of photographer
Paths for future growth - type of photographer (cont)
Paths for future growth - lifestage of photographer
Paths for future growth - lifestage of photographer (cont)
Paths for future growth - photo taking norms
Paths for future growth - photo subject
Paths for future growth - equipment
Paths for future growth - photo taking ability
Paths for future growth - displaying
Discussion Guide
Discussion Guide (cont)
Questionnaire
Email: evep@photoimaging.com.au
Home Page: www.photoimaging.com.au
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