Research method: qualitative stage

• 6 Full Group Discussions conducted between 10 February and 17 February (3 in Melbourne and 3 in Sydney)

• Plus 8 depth interviews amongst ‘Hobbyists’

SINKS (18-24yrs)High Burn Melbourne

DINKS (25-35yrs)Mix of usageSydney

Young family (25-35yrs)High Burn Melbourne

Young family (25-35yrs)Low BurnSydney

Older family (35-45yrs)Mix of usageMelbourne

Empty nesters (50-65yrs)Mix of usageSydney

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