Research method: quantitative stage
Telephone survey - 600 interviews
- Sydney 250
- Melbourne 200
- Brisbane 150
All interviews conducted during April, 2000
Respondent (photographer) definition/qualification:
- Camera owners aged 18 years or more who purchased or chose camera themselves
OR
- People aged 18 years or more who do not own a camera, but who are likely to buy a camera for themselves in the next 6 months
- who have taken photos in the last 6 months
Final results weighted to population (three cities).