How many ‘photographers’ ?

TOTAL Melbourne Sydney Brisbane

Sample Base: 600 250 200 150

Weighted Base (‘000): 4,015 1,894 1,339 782

% % % %

Male 47 47 46 47

Female 53 53 54 53

18-24 years 17 17 16 18

25-39 34 33 36 32

40-54 28 27 30 28

55-64 12 12 12 13

65+ years 9 11 6 8

• Just over 4 million ‘photographers’ as defined (three cities)

Base: total sample

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