Take shots of anything and everything
Subject matter tends to be peer groups, first school trips
Taste of independence
Travel shots: capturing scenery becomes important
First time events:
first Grand Final, 21st, new flat, engagement
Act of taking shot and being seen
behind camera is important
Childhood……..Youth……Early Adulthood…………Family………….Empty Nester
Capturing the scene/the moment is key
Life is more routine, fewer ‘novel’ experiences to merit photograph
Key Trigger:
first child
Key Triggers:
grandchildren, retirement hobbies
Source: qualitative research
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