PPT Slide

Accessories owned

• Potential opportunities for further equipment sales due to relatively low penetration of:

  • extra lens (SLR owners)
  • tripod and bag/satchell (all owners)

Main camera

Sample Base: 560

Weighted Base (‘000): 3,728

%

Separate wide angle lens (base: SLR owners only) 37

Separate telephoto lens (base: SLR owners only) 41

Tripod (base: all camera owners) 20

Bag or satchell(a) (base: all camera owners) 35

(a) Note: in addition to bag that came with camera

Base: people who currently own camera

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