PPT Slide

Beliefs about main camera

Some opportunities for (replacement or additional) camera sales because too complicated/don’t understand how to use it

Agree/agree strongly

Sample Base: 560

Weighted Base (‘000): 3,728

Easy to use and operate 97

Takes good pictures 95

Film is easy to load 94

Batteries last a long time 81

Gives me a lot of flexibility 75

I can be really creative with it 55

Probably does lot more than I know 53

Feels a bit too complicated 10

Base: people who currently own camera