PPT Slide

Beliefs about main camera (cont)

Consumers may not be completely happy with some aspects, but it still takes good pictures

Nonetheless, some opportunities for (replacement or additional) camera sales because too basic/old-fashioned

Agree/agree strongly

Sample Base: 560

Weighted Base (‘000): 3,728

Reliable and dependable 94

Happy for others to see me using it 89

Nice and light 81

It’s stylish - has a nice look 81

Small and compact, fits in purse or pocket 58

Bit too basic - not enough features 34

It’s a bit old-fashioned; I feel behind the times 28

I’m a bit ashamed of it 8

Base: people who currently own camera