Ideal camera (cont)
Multi-response
Sample Base: 600
Weighted Base (‘000): 4,015
%
Easy / simple to use 29
Not complicated / not too technical 5
Minimal adjustment / minimal fuss with functions 4
Just point and shoot 4
Convenient / handy 3
No unnecessary features / minimal features 3
Does everything 3
Easy to load 3
Flexible / versatile 2
Easy to understand / follow instructions 2
Does the job / gets job done / does what it should 2
Basic 2
NET ease of use / convenience 47
Base: total sample - people who currently own or who plan to buy camera
| Previous slide | Next slide | Back to first slide | View graphic version |