PPT Slide

Ideal camera (cont)

• Interest in ability to take clear / high quality photos in all conditions

• Digital clearly of relevance (but no mention of APS)

Multi-response

Sample Base: 600

Weighted Base (‘000): 4,015

%

Takes good / quality photos 18

Digital 6

Takes clear / high definition / high resolution photos 5

Reliable 5

Takes good photos in all light / weather conditions 3

Good camera / good quality / professional 2

NET performance 34

Base: total sample - people who currently own or who plan to buy camera

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