Motivators for photography
Three broad components that to different degrees motivate consumers to participate in photography: mood, subject and ability.
Mood
- Photographic occasions are invariably linked to positive emotional feelings: enjoyment, happy events, excitement, love and relaxed times.
- In the absence of these emotions photography may not even be thought of.
Subject
- Whilst growing up, the act of taking the photograph is as important as the end result because the focus is on the here and now. Later in life the emphasis shifts to bring the moment to the foreground and the ideal is to capture the memory, hence the focus is on preservation for a later date.