Awareness of APS features / benefits
Unprompted
Sample Base: 221
Weighted Base (‘000): 1,421
%
Don’t have to load film - just drop canister into camera 16
Can alternate between three sizes or formats of photos 15
When processing done, receive print containing thumbnail copies 11
Don’t have to handle negatives at any stage 9
Can change roll of film at any time and back without spoiling photos 6
Other 17
Don’t know 63
Base: people aware of APS / Advanced Photo Systems
| Previous slide | Next slide | Back to first slide | View graphic version |