Awareness of digital features / benefits
Unprompted
Sample Base: 515
Weighted Base (‘000): 3,409
%
To see photos, need to download from camera into computer 45
Can store photos on computer, edit/view images with software 37
Don’t use normal film - pictures stored on memory card/disk 24
Can take as many shots as like and delete the ‘duds’ 16
After take the photo, can see result on small screen on camera 15
Don’t get film developed and processed in the normal way 10
You can email copies of your photos to friends 4
Only way to get copies is to get them done on colour printer 4
Photos don’t look as good as when they are printed 2
Other 8
Don’t know 20
Base: people aware of digital cameras and photography
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