Film processing (cont)
Because many consumers don’t understand the processing of photographs there are many mixed beliefs about processing services (cont):
- Processing machines
- for some, automated process leads to different photographs being processed the same way and turning out under or over-exposed
- for others, automated means it avoids human error
- Processing outlets
- Camera stores/processing labs tend to be more expensive but specialised and therefore better quality
- Pharmacies with their own processing unit offer more personalised care, depending on the pharmacy
- Department stores send the film out to other labs but offer no value or quality checking themselves