Processing is viewed differently depending on the consumer type (cont)
“Wherever I am at the time”
“To me it’s almost like filling your car with petrol, if it’s Ampol or Caltex it doesn’t really matter, they’ve all got the same machines”
“You go and do your shopping and come back an hour later and they’re ready. I know it’s more expensive but it’s a convenience thing for me.”
“I think it’s like going to the hairdressers, I go to the one place, I know the people personally and I trust them”
“”I worry some places don’t change their chemicals, I go where I get a feeling of quality control”
“I look at the photos in-store to see if there is a need to ask them to be re-done”