5. demystify digital
Computers & digital are inextricably entwined
Telecomms convergence will further blur boundaries & see other brands encroaching on your turf
Fine for the techno-savvy young & gadget guys
Scary for others
- ‘do I need a computer?’, ‘I can barely find the scroll bar’
Current digital camera ownership only at 4%
Drive take-up of digital & processing of digital images
isolate digital from computers