13 strategic recommendations
1. exploit the photography life-cycle: role of process & product
2. retrieve the human dimension: the emotional value of photos
3. recruit a new generation via digital (b4 telecomms/ audio brands do)
4. keep it simple: ‘just add water = just add the moment’
5. demystify digital: isolate cameras from computers
6. use technology (SLR & digital) to seduce
7. timeless moments, timeless technology = paper
8. anticipation v. instant gratification = which do you want?
9. draw upon the tactility of photos: the power of touch
10. liberate creativity via digital
11. normalise photography - take quintessential Aussie life & add a camera
12. promote ‘be prepared’ photography
13. celebrate the dichotomy of digital: some photos for now & for you, some forever & for everyone!