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Photo Imaging Council of Australia

Key challenges

Your brief to us

Broad learnings

Market issues your research highlights

Market issues your research highlights

Market issues your research highlights

Key consumer issues from research

Ultimate communications challenge

Towards specific recommendations

2 over-arching tasks

Process

The role of consumer insights

Consumer insights alone are insufficient

The key to a big idea

Getting Australia clicking

1. Digital potential

i. Demystify digital

i. Demystify digital

i. Demystify digital

i. Demystify digital

i. Demystify digital

i. Demystify digital

ii. celebrate digital dichotomy

iii. recruit a new generation

iii. recruit a new generation

iv. liberate creativity via digital

iv. liberate creativity via digital

iv. liberate creativity via digital

v. use technological seduction

v. use technological seduction

2. Keeping it simple

vi. retrieve the human dimension

vi. retrieve the human dimension

vi. retrieve human dimension

vii. champion simplicity

vii. champion simplicity

3. The end game: photos

viii. futureproof memories

viii. futureproof memories

ix. draw upon the power of touch

x. anticipation vs. instant gratification

x. anticipation vs. instant gratification

x. anticipation vs. instant gratification

4. A natural part of life

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xi. exploit the photography life-cycle

xi. the photography life-cycle

xi. exploit the photography life-cycle

xii. normalise photography

xii. normalise photography

xii. normalise photography

xiii. promote ‘boy scout’ photography

xiii. promote ‘boy scout’ photography

xiii. promote ‘boy scout’ photography

4 areas of creative & strategic opportunity

13 specific recommendations

The Work

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In summary

In summary

In summary