The Photo Imaging Council of Australia website is a free service offering the latest Australian imaging news information.

What is PICA?

PICA (ABN: 91 002 962 754) is a national association of the senior management of companies actively involved in importing, manufacturing and distributing photographic and imaging equipment. Its objective is to grow the imaging business. It continually examines ways in which companies in competition with each other can work together for the benefit of the industry as a whole.

More about PICA

There are 30 articles.

Statistics & Research
Consumer Imaging in Australia 2009 - PDF
Consumer Imaging in Australia 2008 - PDF
Consumer Imaging in Australia 2007 - PDF
Some Key Facts About the Australian Imaging Industry 2002 - 2007
Photography in Victorian Secondary Schools
Consumer Photography Study Final Report
Wedding/Portrait Professional Photography Study
How photography is taught within Victorian Secondary schools
Additional Consumer Research May 2002
Clemenger Analysis of PICA Research Data for Effective Advertising
Clemenger Analysis of PICA Research Data for Effective Advertising Sept 2002
New Directions from New Technologies
What Makes Australians Tick? (Insights into the Australian consumer)
Global brands at the crossroads - Research International
An insight into the current consumer mood and climate - Buzz Touchstone Research
Imaging Show 2007 Stats
Imaging Show 2006 Stats
Imaging Show 2005 Stats
Imaging Show 2004 Stats
Imaging Show 2003 Stats
Imaging Show 2002 Stats
Imaging Show 2001 Stats
Imaging Show 2000 Stats
AUSTRALIAN UNIT SALES 2007
AUSTRALIAN UNIT SALES 2006
AUSTRALIAN UNIT SALES 2005
AUSTRALIAN UNIT SALES 2004
AUSTRALIAN UNIT SALES 2003
AUSTRALIAN UNIT SALES 2002
AUSTRALIAN UNIT SALES 2001