PMA 2009 U.S. Professional Photographers Report reveals large network of home-based photographers

JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the availability of the PMA 2009 U.S. Professional Photographers Report, providing professional photographers and studios an idea of what is happening in the industry. Two-thirds of photographers surveyed work either full-time or part-time from their residences. General portrait services (families, pets, etc.) and wedding portraits were the most common portrait types. The report is derived from an email survey, distributed in July, to 3,507 professional lab customers – part-time photographers and studio owners. The survey focused on:

• Products and output offered by photographers.
• Methods for producing various products.
• Factors that can boost profitability the most.
• Online ordering and copyright handling.

Available from the marketing research area of the PMA website (www.pmai.org), the basic version, $99 to PMA® members, includes an overview of the professional photography industry. Nonmembers of PMA may buy the basic version for $199. Media members can contact PMA for a copy of the report. 

About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.