Passing of George G Rosenfield founder of Tasco Worldwide

George Rosenfield 88 of Coral Gables, adored husband of Estelle for 66 years, passed away at home March 4, 2010 with Estelle by his side.

He was predeceased by his parents, Mary and Philip, and sisters, Ilene and Gertrude. George was born in Boston, MA, July 12, 1921. Serving as a First Lieutenant Bombadier in the U.S. 7th Air Force out of England during World War II, he flew 35 successful missions. In 1951, with his wife and two children, George moved to Florida and began a wholesale fishing tackle and hardware business (Tanross Supply Company).

Realizing that the optics business had a greater potential, he traveled to Japan to buy optical goods: binoculars, telescopes, microscopes, etc. (the first importer to do so directly) and founded Tasco, which became the world's largest distributor of optics. A true entrepreneur and visionary, he tirelessly traveled the world setting up global distributorships and relationships to bring his optics to more than 60 countries.

In 1993, he was diagnosed with Crohn's Disease and -- after recovering from surgery -- he and his wife donated a wing to the University of Miami: the Estelle and George Rosenfield Center for Digestive Diseases. Following retirement from Tasco in 1996, he was seen more often around the Biltmore Golf course, where he turned a lifetime hobby into a central passion, loving the game and challenge. A few years later, having suffered with dry eyes and being well-acquainted with the talented and committed staff at the U of M's Bascom Palmer Eye Institute, George created the Estelle and George Rosenfield Center for Imaging and Macular Diseases. He was especially proud that, despite his modest upbringing in Boston (his father sold fruit and vegetables from a small store), he was able to create a globally-renowned company and share the fruits of his success with his family and the community in which he lived. He will be remembered as a man who remained positive, even in adversity, and believed anything was possible.

He leaves behind a devoted wife of 66 years, loving children, Howard (Jane) and Sheryl (Rita); adoring granddaughters, Annick, Johanna and Susannah; a sister-in-law and brother-in-law, Barbara and Edward Myers; and devoted nieces and nephews. Our George so appreciated his family, many close friends and his wonderful doctors, Eugene Sayfie, M.D. and Maria Abreu, M.D at the University of Miami.

Tasco Sales Australia

P.O Box 221, Brookvale NSW 2100

Phone: (02) 9938 3244  |  Fax: (02) 9939 2972  |  Email: info@tasco.com.au

The Storm is Back!

Following Pelican's acquisition of Hardigg Industries, Pelican and Adeal are now pleased to announce a continuation of availability of the two best injection-molded cases in the world - both now under the Pelican brand: Pelican Cases and Pelican Storm cases.

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For further information please contact:
Gary Pertot
Product Manager
Adeal Pty Ltd
garyp@adeal.com.au
PH (03) 8369 4414