SYDNEY, 7 July 2010 – Simms International Pty Ltd, a leading distributor and supplier of IT products and services to the corporate, Apple reseller, systems-integrator and retail markets, has been appointed as Marketcircle Inc’s exclusive distribution partner for Australia.

Marketcircle Inc, a Canadian-based software developer, created the market award winning products Daylite and Billings.

The addition of Daylite and Billings business management products for Mac OS X and iPhone further strengthens Simms’ offerings to those small to medium businesses which rely on Apple technologies.

Danny Moore, managing director of Simms International, said: “Apple business users have been a key market for us since day one. The Daylite and Billings applications fit perfectly into our portfolio for Mac SMB users.”

The Daylite productivity tool manages mail, tasks, calendar scheduling, project collaboration, the sales process and contacts. Every aspect of the business can be managed by Daylite from home, the office, or iPhone with Daylite Touch. Daylite is scalable and can grow with the business from a sole-trader operation into a multi-user organisation.

Billings professional time billing offers logical work flow and an intuitive interface to make quoting, time tracking and invoicing simple. Its functionality also includes receivables information and multi-currency support.

The relationship with Marketcircle lifts Simms’ ability to help drive sales for its dedicated Apple resellers. “Daylite and Billings are exceptionally good products and are proven in the Australian market. Marketcircle provides excellent training and support programs for resellers to generate successful and profitable expansion of these products into this market,” Moore said.

For companies which operate on Macs and iPhones, Simms’ ‘Mac in Business’ application suite now includes key vendors and applications such as Apple, MoneyWorks, Daylite, Billings, Filemaker and Microsoft Mac Office.

“This combination of category-leading technologies allows smaller businesses to run their Mac-based operations efficiently, seamlessly and securely. It will save them crucial time and money,” Moore said.

Alykhan Jetha, CEO of Marketcircle, said: "We've been excited about the Australian market for a long time now. After looking at various options we found that Simms was the best possible partner, as they are strongly positioned in the Mac small business market. We are thrilled with the relationship we have forged and are confident in their Mac in Business strategy." 

About Marketcircle Inc – www.marketcircle.com
Marketcircle Inc. develops award-winning business applications for Mac OS X and the iPhone, including Daylite business productivity management software, and Billings, a practical time-billing and invoicing application. Incorporated in 1999, Marketcircle Inc. is located in Toronto, Canada, with partners worldwide.

About Simms International - www.simms.com.au
Simms International is a leading supplier of IT products and accessories to the corporate and retail channels. Simms was established in the UK in 1990, the Australian business opened in 1995 and the New Zealand company in 2010. Its mission is to be the number one partner for its vendors in each market. Simms selects products which are, or have the potential to be, category leading and offers vendor exclusivity in each category it represents.