FOR IMMEDIATE RELEASE
JULY 9, 2010
www.pmai.org

JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations reports the amount of digital printing declined for the month of April. According to PMA Marketing Research, the volume of prints made from digital camera images decreased by 5 percent compared to the same month the previous year. Printing volumes at retail minilabs and instant kiosks fell 1 percent and grew 24 percent, respectively. Online ordering fell 18 percent, and home printing fell by 7 percent in April.
   “The opening of more and more drugstores – 800 new locations in 2009, for instance – seems to be the main driver behind the continuous growth in the retail channel share and decline in the online channel share,” says Dimitrios Delis, director, Marketing Research, PMA. With the absence of significant price changes at retail (see April 2010 Online Print Price Report), the home channel is maintaining its share. Statistics from The NPD Group Inc. showed overall camera sales were down 6.1 percent in April 2010. Overall demand for digital cameras decreased 6.3 percent in April.
   The PMA Monthly Printing and Camera Trends Report, available exclusively to PMA members, provides timely insight into the printing and camera purchasing behaviors of consumers. PMA also translates the camera sales data from NPD Group into year-over-year trends on both a monthly and year-to-date basis.
   Available from the marketing research area of the PMA website (www.pmai.org), the report is available for member download. more...

Major PMA events coming soon:
• PMA Latin America Peru Expo 2010, August 18-19, 2010, Lima, Peru
• PMA Canada Photo Expo, September 11-13, 2010, Toronto, Ontario, Canada
• 6Sight Future of Imaging Conference, November 15-17, 2010, San Jose, Calif.

For more information on PMA events, visit the PMA home page.

About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 86-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.