Meet Photo Direct’s online partner - LifePics

Media Release
July 12th 2010

LifePics is the market leader in turning images into transactions by connecting billions of consumers' digital images to more fulfilment options than any other service on the Internet.

Using LifePics' technology, photofinishers and professional photographers are able to accept online photo orders from consumers, and dispatch orders to any fulfilment lab. LifePics drives orders to retailers and professional photographers through a variety of partners and sources, and gives consumers an enjoyable, easy-to-use ordering interface.

In addition, LifePics is the most open solution on the web; the service integrates with almost every photo printer and photo lab and connects to specialized wholesalers to complement in-house offerings. LifePics works as your partner by providing services and industry expertise that go above and beyond what any other online imaging company offers.

LifePics drives more orders through more sources than any other online photo service.
In 2010, LifePics launched its OPEN program, allowing third party app developers and affiliate web sites to link into the LifePics Retail Network, sending users, images, and orders to LifePics retailers from all over the Internet.

LifePics provides customers with a fun, user-friendly online experience to drive orders. Consumers can order hundreds of products, including prints, photo books, personalized greeting cards, photo calendars, enlargements, gifts like photo mugs and mouse pads, and much more, all through a retail-branded, customizable web site.

The LifePics technology platform is an open solution that connects to virtually every printer, lab, and internal system, allowing retailers to customize their online order workflow into the format that works best for each retailer. Orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, and an assortment of other service providers. The technology revolves around LifePics' custom client-based software tool, LabCenter, which operates at retail stores and offers superior integration between retail online ordering sites and photofinishing labs of all sizes and quantities.

LifePics provides a new revenue stream
As your online partner, LifePics and Photo Direct provide a new revenue stream in the fastest growing segment of the photo industry -- online-to-retail -- and offers expert services that no other solution provides:

• Live Help, 364 days a year
• Free, unlimited photo storage for consumers
• Custom email marketing campaigns
• LifeSync, a photo syncing and backup tool
• A commission-based revenue structure - and much more.

LifePics' customers include some of the industry's best brands in each of the following categories: local camera shops, independent photofinishers, mass merchants, large photo retail chains, food and pharmacy chains. The LifePics service is available at more than 10,000 retail stores across North America, Australia, and Africa.

For more information contact Photo Direct on 1300 364 817.