15/07/10 PMA+ promotional campaign another tool for the marketing kit

PMA+ promotional campaign another tool for the marketing kit

JACKSON, Mich. – With the holiday planning season approaching, PMA – The Worldwide Community of Imaging Associations is offering its PMA+ promotional campaign for photo retailers to promote greeting cards, calendars, and photo books.
   The new, agency-developed, holiday campaign is part of the PMA Marketing Toolkit, a PMA+ product offering ad agency-developed promotions that can be customized for each member. The campaign includes print ads, shelf talkers, postcards, posters, envelope stuffers, email blasts, and web banners.
   The campaign material, which can be downloaded and printed, “is just another way PMA+ does the work for you,” says Laura Covey, executive, PMA Membership Sales and Services. “Our entire PMA+ program is a result of listening to our members and fulfilling their needs.”
   Those members in the PMA+ program (or nonmembers interested in joining) can contact the PMA Membership Department at 517-788-8100 or at support@pmai.org. 

Major PMA events coming soon:
• PMA Latin America Peru Expo 2010, August 18-19, 2010, Lima, Peru
• PMA Canada Photo Expo, September 11-13, 2010, Toronto, Ontario, Canada
• 6Sight Future of Imaging Conference, November 15-17, 2010, San Jose, Calif.

For more information on PMA events, visit the PMA home page.

About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 86-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.

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