The Photo Imaging Council of Australia website is a free service offering the latest Australian imaging news information.

What is PICA?

PICA (ABN: 91 002 962 754) is a national association of the senior management of companies actively involved in importing, manufacturing and distributing photographic and imaging equipment. Its objective is to grow the imaging business. It continually examines ways in which companies in competition with each other can work together for the benefit of the industry as a whole.

More about PICA

Welcome to the PICA (Photo Imaging Council of Australia) Media Room.

For all media enquiries and comments on matters concerning the imaging industry, please email info@photoimaging.com.au

PICA provides free, weekly, editorial columns on photography for use by the media around Australia. The column is dedicated to helping readers/listeners/viewers improve their knowledge of and skills in digital photography and does not promote any brand names. Newspapers, magazines, radio and television are free to use the column in association with support from their regular advertisers (where appropriate).

Together with accompanying illustrations (where appropriate), the columns can be downloaded at no charge from this website.

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Should you have any thoughts, suggestions or comments concerning the columns please do not hesitate to email info@photoimaging.com.au