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What is PICA?
PICA (ABN: 91 002 962 754) is a national association of the senior management of companies actively involved in importing, manufacturing and distributing photographic and imaging equipment. Its objective is to grow the imaging business. It continually examines ways in which companies in competition with each other can work together for the benefit of the industry as a whole.
More about PICA
| 35mm Compacts - Light & Ready To Go |
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This is the most popular camera system in Australia. Small, light and easy to carry, compact cameras are different from SLRs in that the lens cannot be changed and the viewfinder is separate from the taking lens. However, compact cameras often feature zoom lenses and a host of other features. The task of loading a 35mm film has been greatly simplified. With many models all you have to do is drop the film in the chamber and close the back. The camera automatically advances the film to the first picture. Even the problem of spoiling an exposed film by opening the camera back before rewinding has been solved by models that automatically rewind the film after the last picture is taken. The range of 35mm compacts covers every need: from splashing about in the surf and rain to scuba diving; from telephoto zooms to models that produce long panorama prints. Nearly all models have a built-in flash and this is generally set to come on automatically when light levels are low. Having the flash ready to go at all times is a great feature, but remember the average flash will not carry much over two metres. So stay close to your subject. Many of these cameras adopt a foolproof approach with automatic systems to ensure exposure settings, film speed selection and even the correct focus. This means you can rest assured that you will get the picture every time. All you have to do is concentrate on composing the picture and holding the camera steady at the moment of exposure. The cameras have established an enviable reputation for durability and with reasonable care, they will give many years of use. The compact 35mm camera price range is as wide as the number of types to choose from. You can spend from under $50 to over $1000. |
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